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Daily Archives: August 2, 2017

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The Services Economy and its Impact on the Finance Function

Communication, Recent News, WebinarBy Kenneth FickAugust 2, 20172 Comments

On July 27th, I sat down (virtually in a webinar) with Fred Studer, the Chief Marketing Office (CMO) of FinancialForce to answer a series of questions on the service economy and its impact on finance.  Fred is not your typical CMO. After initially starting his career in accounting, he saw the potential of marketing and eventually accepted…

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